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Where Does Your Brand Story Fall in the Storytelling Matrix?
Storytelling Matrrx from Story Worldwide The team at Story Worldwide has developed a very useful and scientific approach to categorizing and developing brand stories. It’s called the Storytelling...
View ArticleWho Are You?
Have you ever noticed that some people (especially politicians), products and companies describe themselves by saying who or what they ARE NOT, rather than who or what they ARE? You’ve heard all the...
View Article5 Reasons Good Marketing Content is Like Being the Smartest Kid in Class
Confession: I did well enough in school, but I was not the Smartest Kid in Class. In high school, that would have been Andy (now Andrew Shooman PhD). But I think there are lessons to be learned from...
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Is Your Brand Story Just Plain Boring?
I love this terrific brand storytelling cartoon by Tom Fishburne at Brand Camp. The point he’s making here, though, is one we all need to take to heart. Are our stories boring? Are we telling them...
View ArticleWho Is Telling Your Brand Story?
Depending on the size of your organization, there may be a specific group (marketing, public relations) that has the formal, job-description task of telling your brand story. But don’t kid yourself —...
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Tired of Kitchen Sink Marketing?
A common complaint from many prospects — or even current customers — is that most websites look to be selling everything and the kitchen sink. This approach may work if you’re selling home goods and...
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How to Grow Sales for Free
Word of mouth is generally considered to be the most powerful form of marketing on Earth today. But we find that it is poorly understood, because most of us look at it from the lens of our experiences...
View ArticleAre You Changing Your Story by the Way You Tell It?
Is brandtelling limited or expanded by the medium you use? What does this mean to your story? In 1964, Marshall McLuhan penned the phrase “the medium is the message” to highlight the influence that a...
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Did You Hear Me Say What I Think I Said?
We tend to like to see things as black and white, night and day, wrong and right. But there is an entire spectrum of perception between two absolutes. And given that, is it wrong to think that a story...
View ArticleHow Marketing Automation Boosts Leads for Smaller Companies
In a recent article in Channel Executive magazine, SRC Technologies CEO B.J. Havlik discussed how he grew his small WI-based managed services provider (MSP) business and took it to new heights using a...
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