How Marketing Automation Boosts Leads for Smaller Companies
In a recent article in Channel Executive magazine, SRC Technologies CEO B.J. Havlik discussed how he grew his small WI-based managed services provider (MSP) business and took it to new heights using a...
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Did You Hear Me Say What I Think I Said?
We tend to like to see things as black and white, night and day, wrong and right. But there is an entire spectrum of perception between two absolutes. And given that, is it wrong to think that a story...
View ArticleTBP002 Creating a Visual Brand Identity
TBP002 Creating a Visual Brand Identity by Arthur Germain & Michael Simbrom The post TBP002 Creating a Visual Brand Identity appeared first on Communication Strategy Group.
View ArticleTBP 001 – Conducting a Brand Assessment
Arthur Germain and Michael Simbrom discuss conducting a brand assessment for your business. The post TBP 001 – Conducting a Brand Assessment appeared first on Communication Strategy Group.
View ArticleCan You “Never Let Them See You Sweat”?
written by Karen Franse In 1984, Gillette coined a slogan that it used in a very successful series of ads for its Dry Idea deodorant: “Never let them see you sweat.” The ads featured a series of period...
View ArticlePodcast One Test
The post Podcast One Test appeared first on Communication Strategy Group.
View ArticleAre You Changing Your Story by the Way You Tell It?
Is brandtelling limited or expanded by the medium you use? What does this mean to your story? In 1964, Marshall McLuhan penned the phrase “the medium is the message” to highlight the influence that a...
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How to Grow Sales for Free
Word of mouth is generally considered to be the most powerful form of marketing on Earth today. But we find that it is poorly understood, because most of us look at it from the lens of our experiences...
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Tired of Kitchen Sink Marketing?
A common complaint from many prospects — or even current customers — is that most websites look to be selling everything and the kitchen sink. This approach may work if you’re selling home goods and...
View ArticleWho Is Telling Your Brand Story?
Depending on the size of your organization, there may be a specific group (marketing, public relations) that has the formal, job-description task of telling your brand story. But don’t kid yourself —...
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Is Your Brand Story Just Plain Boring?
I love this terrific brand storytelling cartoon by Tom Fishburne at Brand Camp. The point he’s making here, though, is one we all need to take to heart. Are our stories boring? Are we telling them...
View Article5 Reasons Good Marketing Content is Like Being the Smartest Kid in Class
Confession: I did well enough in school, but I was not the Smartest Kid in Class. In high school, that would have been Andy (now Andrew Shooman PhD). But I think there are lessons to be learned from...
View ArticleWho Are You?
Have you ever noticed that some people (especially politicians), products and companies describe themselves by saying who or what they ARE NOT, rather than who or what they ARE? You’ve heard all the...
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Where Does Your Brand Story Fall in the Storytelling Matrix?
Storytelling Matrrx from Story Worldwide The team at Story Worldwide has developed a very useful and scientific approach to categorizing and developing brand stories. It’s called the Storytelling...
View ArticleDid You Hear Me Say What I Think I Said?
We tend to like to see things as black and white, night and day, wrong and right. But there is an entire spectrum of perception between two absolutes. And given that, is it wrong to think that a story...
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Can You “Never Let Them See You Sweat”?
written by Karen Franse In 1984, Gillette coined a slogan that it used in a very successful series of ads for its Dry Idea deodorant: “Never let them see you sweat.” The ads featured a series of period...
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Do You Suffer from Brand SOS? Take Our Quiz and Find Out!
Image via Wikipedia I once took a class and the instructor asked if anyone suffered from SOS: Shiny Object Syndrome. I thought that was a great question to ask: Do you suffer from Brand Shiny Object...
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Let Me Tell You a Story
There may be few more powerful words than these six: Let me tell you a story… From the time you were very little to whatever age you are now, a well-told story holds unimaginable power over you....
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It’s Not About You; It’s All About Your Customer
And if you think it’s not, go back and read the title again. When you are the customer, who is it all about? You of course. That’s why it’s no different for your customers. They want what they want,...
View ArticleDo You Ever Doubt Your Brand Story?
We all doubt ourselves sometimes. Human nature. We think that others doubt us too. Sometimes we’re right. Most times we’re wrong. Our brand stories aren’t too different. We sometimes doubt them too. We...
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